THE JUXTAPOSITION
BETWEEN THE FAMILIAR AND THE UNKNOWN PRODUCES A DISCOMFORTING EFFECT WHICH MANY VIEWERS SHY AWAY FROM, WHILE OTHERS WILL SEEK THE NOVELTY OF THE EXPERIENCE

EACH GENERATION HAS ITS OWN PERCEPTUAL LIMITATIONS

IMPOSITIONS UPON THESE LIMITATIONS HAVE THE EFFECT OF SHATTERING THE EGO'S EQUILIBRIUM AND FORCING IT TO SEEK A NEW BALANCE

ALL PERCEPTUAL CHALLENGES ARE A THREAT TO PERSONAL INERTIA

FORCING THE EXPERIENCE OF UNCONFRONTABLE PERCEPTIONS IS A WAY OF ACTING ON THE AWARENESS AND PERCEPTUAL APPARATUS OF THE VIEWER AND FORCING ITS EXPANSION THROUGH EXPOSURE AND REPETITION